Telephone Appends: Visualization (cell/landline)

The usefulness of a telephone contact mode in a mixed mode ABS design depends on both the percentage of addresses for which telephone numbers can be appended (append rate or match rate) and the accuracy of the telephone numbers associated with addresses. Marketing Systems Group provided data used to estimate landline and cell telephone append rates from their sources.
Rachel Harter, Joe McMichael, Derick Brown, Ashley Amaya (RTI International)
Trent Buskirk, David Malarek (Marketing Systems Group)
Updated: September 2016

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    Append Rates and Address Distributions by Attribute

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